Development of visual identity for the Demure business center
VDS has created a visual identity for the Demure business center, located in Astana on one of the main arteries of the city – Mangilik El Avenue.
The branding and navigation system of the business center were developed, as well as decorative facade panels and outdoor light signs were produced.
The name Demure translates as "restrained, modest". The minimalistic identity of the business center is inspired by its architecture and location. The facade cladding with profiled cassettes creates verticals throughout the building, reflecting the idea of constant movement, the rhythm of the business center of the capital. This idea finds its continuation in the icons and numbers of the business center navigation.
The conciseness of the entire identity contributes to the creation of a harmonious exterior and interior of the business center. It combines geometry with restrained elegance, creating an attractive and modern brand.
