City Day in Sochi
Sochi officially celebrates the City Day and the opening of the peak Summer Holiday Season. The celebrations will last until Sunday, May 30, inclusive.
In 2020, VDS, together with representatives of the Sochi mayor's office, developed a new tourism brand for the city in the form of a graphic logo.
27. 05. 21
The brand development took six months. More than 20 graphic images were presented to leading Sochi architects and designers.
When creating a resort symbol, the VDS Team did their best to make it heraldic, but at the same time modern. The brand is a graphic representation of the rotunda, i.e. representation of a gazebo surrounded by columns. They also resemble palms in their shape which are an iconic resort symbol placed on the resort's coat of arms. The upper part represents mountains with the sun rising above them. The lower part of the brand visualization contains the word Sochi and a graphic sea wave image.
The brand was created specifically to promote the industry of therapeutic resorts on the international and Russian markets. The logo is planned to be placed on souvenirs and used in the design of the urban environment.