The brand of the resort city developed by the VDS Team was presented in Sochi
A new travel brand in the form of a graphic logo was presented by the city administration in Sochi on 19 December. It was created specifically to promote the spa industry on the international and Russian markets. It is also planned to use the sign on souvenirs.
19. 12. 20
Creating a logo
The VDS Team has suggested about 20 options for graphic images during the cooperation. A discussion was organized with leading architects and designers of Sochi, as well as with the leaders of the resort industry and media representatives, regarding the choice of a tourism logo.
The selected graphic visualization combined the cultural heritage of the "resort capital": there is a rotunda with lofty columns in the center of the logo; there are mountains with the sun rising above, at the top and at the bottom - the word "Sochi" and a sea wave.
Creating the symbol of the resort, we tried to make it heraldic but at the same time modern! Here we have images that come to minds of millions of people when they hear the word "Sochi"! The sun, sea, mountains, palm trees, white columns of the Stalinist Empire style, the all-Union health resort and resort of the emperors!