Designing a flower pavilion
Kazflor, a wholesale and retail flower importer, planned to introduce an innovative European approach to the flower retail market by setting up a network of flower shops in the central areas of the capital of Kazakhstan. To tackle this task, VDS brought in a leading business expert from the European floral industry.
The business model.
The business model proposed by VDS was that of a “flower boutique”. The main idea was to combine European customer service, basic floral industry standards, including so-called “Euro-bouquets”, the provision of related goods and services with Eastern traditions in the interior and exterior design of the shop (kiosk) in a way that fits naturally the urban environment of Astana.
The concept of boutique is complemented by constructive solutions, the technological sophistication and self- supportability of the shops (water supply system and utility lines, thus ensuring comfort and convenience for both customers and staff.